MacroAir Transforms Brand Identity

March 1, 2012 by Patrick Munar

MacroAir Transforms Brand Identity to Further Showcase Product Efficiency and Reliability.

Originators of The HVLS Fan Industry, MacroAir Experts Are The ˜Engineers of Air™”

SAN BERNARDINO, Calif.  March 1, 2012  In an effort to better communicate its position as the leader of the High Volume Low Speed (HVLS) industry, MacroAir is transforming its company brand identity to showcase its solution-oriented technologies that lead clients to more efficient HVAC operations and savings.

MacroAir, manufacturer of commercial ceiling fans in sizes up to 24 feet in diameter, has revamped its company messaging platform and voice, logo, and branding elements to highlight its expertise of the precision movement of air. Elements of MacroAir’s new brand identity, including a new video demonstration, can be seen at www.macroairfans.com.

“We truly believe we are the ˜Engineers of Air” with our origination of the industry category and constant innovation,” said Eddie Boyd, president of MacroAir. “Now is the time for us to increase our communication of the superiority of our product design and engineering philosophies to the marketplace, and I think what you’ll hear and see from the new MacroAir is an invigorated commitment. Our products are engineered to perform and outshine our competitors through efficiency and reliability.”

Company innovations, including its patented 6ixBlade technology, showcase MacroAir’s commitment to scientific advancement and evolving product efficiency. While most other HVLS fans have 10 blades, MacroAir engineers reduced its fan blades to six in 2010, creating the 6ixBlade technology that uses a NASA-engineered wing design and advanced blade-angle pattern to move the same amount of air with 40 percent less power. MacroAir fans are proven to reduce room temperature by 10 degrees and lower heating and cooling cost by as much as 20 percent

MACROAIR BRAND TRANSFORMATION

Originator of the HVLS industry category in 1998, MacroAir fans use high volume and low speed to gently circulate air and create a more comforting environment. For more than a decade, the company has placed an emphasis on innovation and engineering superiority to create a business culture cultivating industry advancement, efficiency and reliability throughout all its products and design features.

With the most functional and durable high-volume, low-speed fans in the industry, MacroAir is committed to customer service and satisfaction, and offers a 12-year warranty on all products. For more information on the extensive line of MacroAir’s HVLS fans and applications, and announcements on new product lines throughout 2012, visit www.macroairfans.com .

About MacroAir

Since developing the first HVLS prototype in 1998, MacroAir has continually refined the design of the most durable and cost-effective commercial ceiling fan on the market. The company’s energy-efficient, long-lasting HVLS fans are utilized by companies such as Coca-Cola and can be found in barns, warehouses, manufacturing plants, air hangers and retail establishments across the U.S. and around the world. To learn more, visit www.macroairfans.com or call (866) 668-3247. MacroAir can also be found on Facebook and Twitter.

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