Since car dealerships and auto body shops are now considered essential businesses in most parts of the country, your business may have been open throughout the pandemic. But more than likely, like other businesses, you have fewer potential customers. After all, when your customers aren’t “allowed” to travel, is it necessary for them to buy a new car or have their car repaired? Everyone is still trying to “play it safe.”
However, as time goes on, and the pandemic continues, more and more people are opting to buy a new car or fix those pesky repairs rather than share UBER rides or take public transport. It is now that you need to be the dealership or auto body shop that helps them feel comfortable and keeps them coming into your business. The big question for you is, how do you keep them safe, improve your indoor air quality, and make them feel comfortable shopping with you? Ventilation and cleaner air is a start.
Why Ventilation Is Important
There is a lot of pressure on auto showrooms to feature the qualities of cars appealingly. When customers walk into a showroom, they want to marvel at the new cars and enjoy that new car smell. If a dealership isn’t adequately ventilated, or if your customers are worried about contaminated air and poor air quality, that electrifying new-car experience is overshadowed by worry, often resulting in unhappy customers who might not be receptive to shop and buy.
For auto body shops:
In auto body shops, it’s common to have metal airborne particles, chemical and exhaust fumes, heavy metals, paint, and other particulate matter fly through the air, raising the pollution levels to an all-time high. All of these volatile organic compounds (VOCs) lead to poor indoor air quality, which can result in serious health issues. This is a health hazard not only for your customers but also for your employees.
The best organic way to improve indoor air quality is to bring in outside air. However, that is not always a feasible option. Often when you open windows or doors, you also let in pollen, mold spores, and dust that adds to the existing concerns for indoor pollutants.
Industrial ceiling fans are a great way to enhance existing ventilation systems in car dealerships and body shops that need an air cleaning system but don’t want to spend a large sum of money.
Why Ventilation Is Even More Important During COVID-19 – and After
According to Allana Buick & Bers, the US Environmental Protection Agency (EPA) ranks indoor air quality as one of the top five environmental risks to the public’s health. COVID-19 can transmit through the air by attaching to particles, or the smaller nuclei can be suspended in the air. An HVAC system will help remove contaminated air and provide clean air to combat the spread of COVID-19.
MacroAir HVLS Fans Help Improve Air Quality
MacroAir HVLS fans are a great way to improve your business’s air quality. Why?
Air circulation – Our HVLS fans mix trapped warm air from the ceiling with the cooler air below, helping to keep everyone comfortable. They also help remove air pollution by moving it away from your customers and employees.
High air speeds – Our fans create a perceived cooling effect during warmer months, which has a positive impact on employee productivity and morale, as well as on customer comfort. The high air speeds also help decrease the transmission and exposure of airborne particles and diseases by reducing moisture accumulation that spreads germs, dust mites, mold spores, and bacteria. The result is that contaminated droplets have a much tougher time finding a path to uninfected people.
Powerful air flow – Our fans can cool 22,000 square feet! They also do a great job of maintaining energy efficiency.
AirViz – AirViz precisely tracks the pattern and speed of air moved by our fans in a colorful 3D motion video. AirViz can predict airflow, temperatures, cooling/heating effects, and how many fans the space will need. AirViz allows companies to be even more efficient with the ability to spec and test fan locations for optimum airflow, resulting in energy savings.
One MacroAir HVLS fan can cover more garage space to reduce cooling and energy costs than multiple ceiling or floor fans. Overall, reducing airborne pollutants that can cause respiratory infections will keep you, your customers, and your staff safer and more comfortable.
Tips to Help Your Customers Breathe Cleaner Air and Feel Safe During the Pandemic
Your customers need to know their health is important to you. You can make a few minor changes within your business practices to help them feel safe and comfortable, knowing that doing business in your establishment is the best option they have. Here are a few tips that you can do to establish that trust factor with cleaner air and better safe social distancing practices:
No Handshake Policy – While you love all of your customers, show them how much you love them by eliminating the handshake. Implement an “air high five.” This will not only keep the skin-to-skin contact to a minimum but will also show your warm greeting, personal treatment, and your company’s fun side.
Sanitation Stations – Set up sanitation areas throughout your establishment for customers and employees to wash their hands with soap, hand-sanitizer wipes or gel. Provide protective masks and bottles of water. Eliminate the use of water fountains or open drink stations like coffee or soda bars.
Protective Personal Gear – Make sure that all of your employees and staff wear personal protective gear. This includes face masks, gloves, and in some cases, eye protection. These should be changed out with each new customer or service call.
Disinfect High Touch Areas – Make sure that all cars are disinfected prior to and after service repairs or “test drives.” From the doors and mirrors to the set of keys, everything you touch should be sanitized before and after handling. This will help ensure that bacteria and viruses are not transferred from vehicle to vehicle.
Car Air-conditioning Systems – Because viruses and bacteria can spread through air conditioning systems, it’s important to have a disinfectant that is used in each car’s air conditioner after each use.
Extra Protection – Use protective car seats and floor mats to minimize the amount of contact your staff and customers have with the inside of the vehicle.
Vehicle Purchasing Accommodations – While many customers want to purchase a car, it may not matter how safe your establishment is. They may still feel leery. Put in place accommodations for those that cannot leave their home: home delivery, remote test drive opportunities, and even digital or mobile appraisals, for those that are wanting to trade-in or sell their vehicle.
Install an Air Purifier – Pair your HVAC system with an air purifier that uses HEPA filters. HEPA filters help remove nano-air particles from the air. This air purification system can help remove dust, smoke, and many other air pollutants that we cannot see with the naked eye.
Sales can fluctuate, and cars can break down. But your MacroAir fans won’t. You can confidently let your customers know that your dealership indoor air environment is safe with MacroAir fans. Don’t take our word for it. Read below to see how Schulte Subaru utilized our fans.
Schulte Subaru Backs up Our Claims
Schulte Subaru in Sioux Falls, MN, is a 50,000 sq. ft. dealership that sells and maintains quality Subaru vehicles. MacroAir fans cool their dealership down during the hot summer months, and through the reverse function, MacroAir fans help distribute heat throughout the space during the extremely cold winters.
“I would tell anyone else starting a new dealership that they should definitely consider these fans. The airflow is amazing. From the service bay to the customer lounge, MacroAir fans provide a comfortable environment that keeps this dealership running like a well-oiled machine.”. – Travis Johnson, Service Director, Schulte Subaru
As you’re getting ready for the next wave of welcoming more customers to your dealership, please consider adding MacroAir fans to the mix. Your customers and essential workers will thank you.
Bring the outdoor air quality indoors by adding an HVLS fan from MacroAir. See how other auto dealerships and automotive shops utilize MacroAir fans.
Your Automotive Business Can Endure the Pandemic
Harvard Business Review recommends five strategies to help companies weather this crisis and preserve their bonds with consumers:
- Humanize your company
- Educate about change
- Assure stability
- Revolutionize offerings
- Tackle the future
These strategies are part of what they call a HEART framework for sustained crisis communication.
The Covid-19 pandemic has forced many businesses of all sizes and industries to maintain and build consumer relationships, even while their own world is upended. From the tensions of generating sales to respecting the health threats, you should not have to worry about the quality of your own air in your business.
Reach out and see how MacroAir can help you improve air quality in your car dealership or auto body shop and enhance your customer’s buying experience.