In the eCommerce era, a business can sell all kinds of products from many different manufacturers. Consider Amazon, the commercial titan that now accounts for 1 in 3 purchases in North America. Amazon has over 12 million products created by over 688,000 brands.
As you research HVLS fans that are available from different vendors, you may be tempted to purchase one from a company that sells many kinds of products. However, it’s usually best to purchase a fan from a company that specializes in manufacturing, designing, and installing HVLS fans.
HVLS fan specialists provide more consultation
An HVLS fan company focuses on one thing: helping customers choose the proper fan for their needs. They can listen to a potential user’s needs and use their wealth of experience to help the buyer find a solution, one that addresses their specific climate control challenges.
On the other hand, a company that has thousands of different kinds of equipment might have some history with HVLS fans, but it’s probably not their focus. These companies are most concerned with the products that have the highest margins. Many of them sell HVLS fans as an add-on to a main product line related to industrial doors and barriers, for example. This limits their knowledge and experience with HVLS fans compared to a business that only sells fans.
MacroAir regional sales manager Mike Post explains further:
In a perfect world, the sales process for these companies is to receive all of a customer’s info through email, give them a quote through email, receive the purchase order, bill the customer, and schedule the install. Their ideal scenario involves as little one-on-one or face-to-face communication with the customer as possible.
HVLS fan experts have specialized buying tools
If you purchase your HVLS fan from a company that manufacturers many different products, they might be able to give you a few words of recommendation, but it’s unlikely that they’ll have extensive resources to help you choose an HVLS fan. On the other hand, companies that specialize in HVLS fans have software tools, documentation, and other resources that can help you choose the right fan.
This is especially important when you consider the complexity of many HVLS fan installations. It’s often necessary to install multiple fans in a single space, and there are sometimes obstacles that must be accounted for when mapping a fan’s airflow. If you don’t pay attention to these details, you could end up with a fan that doesn’t work as efficiently as it should.
HVLS fan specialists have better post-sale service
If you purchase a top-quality HVLS fan that is well built, you shouldn’t have to worry much about servicing it after the purchase. However, even the best fans have occasional malfunctions or accidents. A poor installation, for example, can cause even a high-grade fan to work improperly.
In these cases, you’ll want to talk to the company who sold you the fan. But if they have thousands of other customers across the country, support for HVLS customers might not be high on their priority list. Even if you do manage to get in touch with them, there’s a chance they can’t do much to help solve your issue beyond offering a refund.
HVLS fan experts are intimately familiar with how their fans work. They will be able to diagnose a problem with a fan and provide a solution much more quickly than a general industrial product vendor. And since a specialty company probably has less total customers than a global merchant, you’ll probably get through to the HVLS fan company more quickly.
Mike Post describes MacroAir’s sales support structure:
We start by sending out a distributor who is present in the customer’s community, someone who understands the environmental challenges of the local area. That distributor is supported by our factory, who is supported by the regional sales manager, the tech support department, the inside sales department, etc. Every department within MacroAir is designed to support our customers.
Use specialists whenever possible
If you have a problem with your foot, you’d go to a foot doctor, not a generalist. If you want to buy running shoes, you’d go to a fitness shop, not a department store. These analogies apply to HVLS fans: when possible, it’s best to get your fan from a dedicated HVLS fan company that has experience, a more consultative sales approach, and more bandwidth to help their customers after the sale.
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